Talking with fellow agents and consumers from across the country can help you build an online presence, but if you want to find bona fide real estate leads, look for Groups that include local community members. Whichever Groups you join, be sure to include members of your target audience. Some are private, meaning you need to be approved to join, while others are public and open to everyone. Search the site for real estate –related Groups to join. Many LinkedIn users don’t realize the platform also has Groups that allow for such engagements. Google+ and Facebook have countless niche groups that allow users with similar interests to easily interact with one another. Join or create Groups to reach local community members. Use whatever organizational system works best for you. If they have little interest in your business, for example, you could write “Cold.” Conversely, if they seem very close to hiring an agent, tag them with a “Warm” label. You’ll notice a “Tag” feature that allows you to use keywords to label that connection. Click on the “Connections” tab at the top of your profile and scroll over any contact. real estate leads) via search.Ī great feature many LinkedIn users employ to organize the connections they make is the tag tool. People love talking about themselves, so as long as you avoid overly sales-y messages, you could develop plenty of new relationships (a.k.a. Consider asking questions about their own business or background if you find something intriguing about them. Tell them you’re always looking to connect with locals who may be in the market. The key to earning their trust and not annoying them is being genuine and honest. When you stumble upon people of interest, don’t hesitate to send them a personalized message. Īdvanced Search, a tool primarily used by job-hunters and companies hiring on LinkedIn, has other uses that can aid your real estate lead generation - notably, the ability to discover background information on current leads and to identify new prospects. Use the Advanced Search feature to find locals to connect with.
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